Implement Zalo Mini App for Effective Customer Care

Zalo mini App is a fertile “online land” for many businesses in the current era of digital technology development. Here businesses can promote their products/services quickly and conveniently. At the same time, it can save money, increase revenue, and optimize user experience.

So what is the mini app on Zalo that has become so hot recently, is it important for businesses. Find out with WIFIM JSC right here in this article.

What is Zalo mini app?

Zalo Mini App are small applications that operate directly on the Zalo platform – a popular application for texting and calling in Vietnam. With Mini App Zalo, users can experience many different applications without having to download or install additional applications on their phones.

Mini App Zalo is considered a small part of the main Zalo application, operating similarly to other applications other mobile apps, but no download required. Mini App Zalo applications are mainly classified according to business needs including features such as: booking airline tickets online shopping, paying bills and booking tables. Zalo can be considered a Super App, allowing the integration of many Mini Apps from different brands, helping users access easily through the Mini App Zalo icon.

For businesses when building a Zalo mini app, they will be able to reach a large number of customers thanks to the features from the Mini app on Zalo such as:

• Provide information about services/products, receive media information, and provide quick and professional customer care
• Customers through the Zalo mini app can view orders, items and pay for transactions very simply.

Built from Zalo, when businesses build Zalo Mini App, they will take advantage of data from Zalo and thereby optimize their business strategy.

Types of applications of zalo mini app

Mini app on Zalo has many benefits for businesses thanks to reaching more than 70 million potential customers. The types of applications of the zalo mini app are very rich and diverse to serve customers with many different needs. Some popular fields include the following:

E-commerce

Zalo mini app is an application that can help businesses sell online conveniently and quickly. Through this platform, businesses can provide products and services to customers effectively. Typical examples of this type include Sendo Farm, Zalo Shop, and many other systems, creating a convenient online shopping environment for users on Zalo.

F&B Industry

In the F&B sector, zalo mini app supports culinary businesses in providing services such as ordering, delivery, payment, reviews and many more. Other features directly on the Zalo platform. This helps increase sales and reach customers as quickly as possible. Typical examples of this type include Now, GrabFood and many other applications that create convenient, diverse and fast culinary experiences for users on Zalo.

Booking service

Reservation service on Zalo mini app is a type of application that helps many businesses in the field of tourism, hotel, spa and other industries provide services such as booking booking, payment, confirmation, cancellation, and many other features directly on the Zalo platform. This benefits customers by helping them save time and costs. Typical examples of this type include Traveloka, Booking.com and many other applications, creating a convenient and efficient booking experience on Zalo.

Health & life

On the mini app, Zalo supports businesses in the fields of health, medicine, insurance, and other fields related to life. Providing consulting services, health examinations, treatment, insurance sales and many other services here. This helps customers take care of and love themselves more while improving their own lives and health. Some typical applications supporting health & Life on Zalo can be mentioned as Online Insurance, Saigon Insurance, Sojo food nutritional food… This creates a unique experience for customers and brings high profits to businesses.

Education and training

Education and Training field on Zalo mini app is an application that supports businesses in the education and training industry, providing services such as online learning, exams online, issue certificates, consult and many other features directly on the Zalo platform. This helps customers improve their knowledge and skills right at home. Large businesses using this type can be Edumall, Topica, and many other applications that give users a flexible, not boring and convenient learning experience on Zalo.

Entertainment

Zalo mini app supports businesses in the entertainment and media industry by providing services such as watching movies, listening to music, playing games, reading newspapers, and many other features. Other entertainment features on the Zalo platform. Help customers have more entertainment and relaxation options after work. Some of the major applications on this list include Zing MP3, Zing TV, Zalo Game, giving users a diverse and convenient entertainment experience on Zalo.

Finance – banking

Currently, electronic money is very commonly used. Mini app on zalo helps businesses in the finance and banking industry with services such as quick money transfer, online payment, savings, and loans. This helps customers manage their finances and save costs. At the same time, it helps customers protect their assets in the safest way. Some current applications include MoMo, ZaloPay, VNPay.

Benefits the mini app on zalo brings to businesses

Optimize costs and time effectively

Building and operating a separate application requires a lot of cost and time. By using the mini app on Zalo, businesses can save significant costs and time. According to some sources, the cost of deploying the Zalo mini app is said to be three times lower than developing an independent mobile application. This brings flexibility and economic efficiency to businesses when they take advantage of the Zalo platform.

Take advantage of the large number of potential users from Zalo

Zalo is one of the most popular messaging and calling applications in Vietnam, with more than 70 million users. When businesses build a zalo mini app, they have the opportunity to take advantage of this large number of potential customers, thereby increasing interaction and connecting with customers daily through Zalo.

Optimize customer experiences

With the ability to access and use quickly and conveniently, users do not need to download or install the mini app on Zalo. Not only does this help reduce the impact of space and save on installation time, but it also boosts conversion rates and reduces user bounce rates. This helps customers have a good experience so they can easily buy sooner than other parties. At the same time, zalo provides customer data for businesses, so customers’ purchasing ability is also increasing, creating satisfaction and speed for customers.

Simple customer management

Businesses can increase their ability to collect and analyze customer data easily and accurately through the zalo mini app. This helps understand customer needs, preferences and purchasing behavior. Thanks to this information, businesses can provide appropriate products and services, increase revenue, and increase customer satisfaction.

The recognition and reputation of the business is increased

Creating a separate business platform on Zalo helps businesses reduce dependence on third e-commerce channels, while reducing related costs. This not only helps businesses compete effectively with competitors but also enhances sales and brand development.

The fact that a business is verified on Zalo OA and possesses a golden tick not only increases its reputation but also helps build trust from customers. Reputation and quality considerations can play an important role in influencing 88% of customers’ purchasing behavior

Outstanding features of the mini app

With a large number of customers using it, some outstanding features on the Mini App on zalo can be mentioned as:

• Simple: The mini app is built on a simple framework and provides useful APIs Useful, helping programmers deploy applications quickly and on a budget. Users can also access and use the mini app quickly and conveniently without installing any additional applications.
• Linkability: Mini app on Zalo can be accessed through many different ways, including search bar, scan QR code, share via chat,. This helps increase the reach and spread of the mini app to users quickly.
• Interactivity: The application supports Zalo features such as Zalo Broadcast, Zalo Store, Zalo Post, Zalo Menu, Zalo Ads to increase the ability to advertise products to attract customers. Helps many businesses increase efficiency in the marketing and customer care process

Thanks to these features, many small businesses have grown stronger. Attract many customers to the service.

Basic principles of designing the interface of Mini app on Zalo

To be able to build a good brand on the zalo mini app and increase the ability to reach customers. It is necessary to pay attention to the 5 basic principles below when designing the interface for zalo mini app.

Principle of minimalism: The application’s interface should be simple, focusing only on necessary features and information, avoiding causing confusion and difficulty for users. You should use colors, images, fonts, and symbols to match your brand and industry

Structural principlesc: The interface of the zalo mini app should be arranged in a logical structure, easy to understand and navigate. At the same time, create menus with buttons and scroll bars to help users easily access and use functions.

Responsiveness Principle: You should design your interface so that it responds quickly and clearly to user actions. Notification bars, instructions, and suggestions are a way to help users understand the status and results of tasks.

Consistency principle: Synchronizing Mini App Zalo in terms of color, logo, font and general interface is the best way to create professionalism for the Zalo mini app. Do not apply too many different design styles, fonts, and colors on the same Mini App Zalo, because this can cause confusion, loss of memory for arrangement, and disruption. The process of creating customer habits and reactions when using your Zalo application.

Error allowance principle: Mini App Zalo interface design requires creating an interface that users can easily fix or cancel the tasks they have already performed. In addition, it is necessary to proactively handle situations that can cause errors, such as lost connections or incorrect data input, and provide solutions to optimize the user experience.

Deploy zalo mini app professionally with WIFIM JSC

With more than 3 years of experience in the industry, WIFIM JSC is a new business but has a large number of trusted customers on a nationwide scale. Professional IT staff has extensive knowledge of Zalo, website design, and software for hundreds of businesses. WIFIM JSC not only helps businesses increase their ability to reach customers and increase revenue, but also helps customers expand their market through the Mini App on Zalo thanks to the professional working process from the customer support staff. quickly.

Hope with the information that WIFIM JSC shares brings useful information to many businesses when preparing to establish a Mini App on Zalo!