Society is increasingly developing, leading to the explosion of social marketing, the method of using video marketing to promote products is no longer too difficult. like before, especially with video creation tools like Adobe After Effect, Adobe Premier,… and a huge supply of free videos from Google and Youtube.

Therefore, video marketing production is one of the popular business strategies today. Quality videos help enhance brand value and promote more effectively. To build a quality video that will be accessible to viewers, you will have to go through many steps. There are also many factors needed to achieve the best results.

Video marketing quote

Task	Job description	PACK OF 10 SIMPLE VIDEOS	SHORT VIDEO CLIP PACKAGE	STANDARD QC/ CLIP VIDEO PACKAGE	LONG VIDEO PACKAGE / STORY	VIDEO-ON-DEMAND PACKAGE
		8,500,000 VND	15,000,000	25,000,000	35,000,000 / Month	Agreement
Analysis and reviews	Content strategy analysis
	VIDEO keyword analysis
	Competitor VIDEO Evaluation
	Concerp Video Analysis
Previous States	Identify the Message / Main title of each video
	Upline VIDEO
	Write VIDEO script
	Scene planning, VIDEO pre-production
	Contact actors, KOC, KOL, Infuluncer,..
	Story Board Plan / Shooting Schedule
	Find context
Film Shooting	Scene	Own costs	Own costs	Own costs	Own costs	Own costs
	Actor / MC
	MC voice
	Device
	Sound
	Film Shooting
Post-production	Intro Video
	Outro Video
	Thumnail
	Image Effect
	Effect
	Text Nest
	Comedy Cage
	Basic Voiceover (Ai, Google, Pikachu)
	MC Voiceover
Publish	Published Content	10 Content	10 Content	10 Content	10 Content
	Publishing Videos to the Platform	10 Simple Videos	10 Standard Videos	10 QC Videos	10 Long Video Clips
Report	Report
	Analyze and propose voice improvement
	Work Performance Evaluation

See more: Cost of photography and videography services

What is a video marketing strategy

Video marketing simply means using videos (short or long) containing the necessary content of the business to conduct marketing and promotion. that product reaches the customer. Usually, a marketing video is a product video or promotional video with unique and humorous content to attract consumers’ attention.

The video marketing strategy is to use video as the main tool throughout your advertising campaign. A successful video marketing campaign is one that spreads strongly in society, touching the emotions of viewers or consumers. When you touch consumers’ emotions, they will influence their actions. Specifically, learn more about the “product”, contact the business to cooperate, buy the product.

Strength comes from producing marketing videos

Video marketing is a marketing tool with many great benefits. So, let’s find out what strengths video marketing has compared to other tools:

Video marketing attracts more attention.

Because videos are more likely to appear than content pages. Therefore, if you can exploit this point, the rate of your website appearing at the top of Google will be higher. Attract more visits.

Videos are easily shared thanks to social networks

Videos with good content will easily attract attention. Through the sharing tools of large social networks with many users such as Facebook, Instagram,… your marketing videos will reach many people. more.

Video marketing helps increase actual customer conversion rates

According to research, the use of video news is much more effective than news using all text. In addition, using video marketing builds a very good initial customer view, helping to increase the customer rate for the business.

Video marketing helps reduce advertising costs

Using video marketing thanks to major communication tools such as Facebook, Instagram,… helps save a significant amount of marketing costs.

The hottest forms of video marketing today

In the era of digital technology development, many social networking platforms have been born. Therefore, video marketing forms are also much more diverse. To be effective in brand promotion, businesses should choose the appropriate form.

Brand Video

For businesses implementing large-scale campaigns, Brand Video will often be used. Producing marketing videos for this campaign will help customers better understand the company’s information.

Thereby, the business will provide viewers with its history, mission, culture or future vision. Viewers will have the most general overview of the company’s information. Information is conveyed vividly and easily accessible to the right customers.

Explainer Video

Explainer Videos are also understood as videos aimed at explaining the problem. Often these videos are also part of large-scale video marketing campaigns. After a business provides information in a brand video, it will need an Explainer Video.

This video format will aim to guide usage and provide product features. In addition, additional outstanding features that the product brings to consumers will be provided.

Explainer Video helps businesses reach the right customers with consumption needs. Customers will also easily select and choose products or brands that meet their needs.

Event Video

Event Video is a form of video that records events for businesses to preserve memories and convey company culture. Event Videos will bring special highlights of companies and businesses to viewers. This is a way to present a good image to consumers. Helps build reliability, reputation and helps customers become more interested in the business’s products and services.

Live Video

Live, also known as live streaming, is a new feature that has appeared in the past few years. Almost all social networking platforms such as Facebook, Instagram, Tiktok, etc. support this feature. This form of live video helps achieve much higher interaction than other forms of video.

However, producing live-streamed marketing videos requires a lot of preparation. Businesses need to prepare scripts, content and products that will appear in live. Thereby, it will show the creativity of the business, creating more authenticity than live broadcasting.

Education Video and How-to Video

Education Video and How-to Video are quite similar in terms of content construction and purpose. Both aim to share how to use a certain product or service.

For How-to Video, there will be more diversity in content creation. Can integrate information about using the product most effectively. Helps products become more useful, meeting the needs of more consumers.

Video interview

Video interviews with experts, KOLs or Influencers are also videos that bring practical value to viewers. It provides real experiences and comments from influential and trustworthy people.

To produce marketing videos in this form, it is necessary to carefully prepare the script and content. It is necessary to choose experts, Influencers, and KOLs who have high trust from the majority of consumers.

There are also many options for producing interview marketing videos. Businesses can produce pre-choreographed or recorded videos directly to consumers. Of course, each type has its own advantages and disadvantages. Businesses should research carefully to choose a form that suits the criteria and purposes of this campaign.

Steps to creating a unique video marketing strategy.

When businesses invest in a video marketing strategy, they want to know about the specific process. Basically, the video production process will include the following 7 steps.

Step 1: Identify goals

This campaign requires full use of video for the entire campaign execution. So, let’s start with identifying the desired goal through that video. Will these videos help increase sales? Increase traffic? Or to increase awareness in the market.

Each goal will have its own direction for development, helping to produce marketing videos with the best efficiency. So let’s start with determining the right goals to perform the following steps better.

Step 2: Identify the object

The next factor that helps an effective video marketing strategy is identifying the audience. You need to answer the following questions:

• Who should the products and services target? Which audience does the video lead to?
• What are that audience’s preferences and video viewing habits?
• What type of video content will this audience be interested in?
• What length of video should be appropriate for that audience?
• The social networking platform that that audience often uses to promote more effectively.

Once you answer these questions, you will be able to identify the audience to produce appropriate marketing videos.

Step 3: Script

After determining the goals and objects, the scenario will be drawn up. It is necessary to ensure that the script contains emotional elements to easily touch the audience. It can be a humorous video, or a touching story.

The script of the video needs to closely follow the set goal and be suitable for the intended audience. The general structure of the video also needs to be simple, easy to grasp and understand to easily create interaction.

Step 4: Determine the scene

To execute a good video marketing campaign, quality footage is needed. To produce effective marketing videos, you must meet the following 3 criteria:

• Highlighting the brand: This is a strategy to promote the business’s brand. So the first factor must highlight the image of the business and brand you want to promote.
• Meaningful story: The story in the video needs to carry a certain message. You need to pay attention to the location, setup, people and situations that will take place in the video.
• Entertainment: To create excitement for viewers, you should consider creating entertainment elements in videos.

Step 5: Prepare equipment and props for video recording

If you want to produce successful marketing videos, filming facilities and equipment are very important. It is necessary to determine the items and equipment that will be used so that there are no problems during the filming process.

In addition, it is necessary to prepare supporting software for post-production and editing after filming is completed.

Step 6: Start the video making process

Whether the strategy is on a large or small scale, marketing video production must follow the correct process. Accordingly, there will be 3 positions in charge of 3 main stages as follows:

• In charge/Manage the entire project: The person will be responsible for planning to implement the strategy. Supervise and track the entire process from goal determination to the final evaluation step.
• Marketing video production: Includes video recording and editing stage.
• Upload and promote: This step will start bringing video marketing to market and reach users. There will be a team to optimize videos in search channels to increase video interaction with viewers.

Step 7: Strategy monitoring and evaluation

After posting and promoting the video, it is necessary to monitor the effectiveness of this strategy. Does it meet the criteria of attracting the right audience and achieving the right goals? In addition, it is necessary to evaluate the effectiveness of the video within each day, week, and month of the strategy.

Production of professional marketing videos at WIFIM JSC

Building an effective video marketing strategy will require a process with many stages. This is a factor that makes it difficult for businesses that previously did not have a marketing department or specialized in filming. Preparing to produce marketing videos will also encounter many difficulties and problems.

That is why WIFIM JSC was born, becoming a new solution for businesses today. WIFIM JSC with a team of professional staff will enthusiastically advise and help your business build effective strategies.

WIFIM JSC will provide detailed strategic implementation plans according to the requirements and purposes of the business’s strategy. The entire project will be carried out according to a methodical process with a team of young, dynamic and professional staff.

With the WIFIM video marketing strategy, JSC always ensures to meet customer criteria. Update reports weekly, quarterly, and monthly so customers can track project progress more easily. With quick timelines, specific project plans and processes. Coming to WIFIM JSC, producing marketing videos will be easier, more economical and more effective for your business.

WIFIM Technology Joint Stock Company – WIFIM JSC is a provider of professional, reputable outsourcing marketing services. If you are in need of a new solution for an effective video marketing production strategy, please refer to the services that WIFIM JSC is providing.