TikTok is currently an entertainment platform and a marketplace where many people participate. The opportunity for business through TikTok is highly promising. If you’re looking to advertise your products on this platform but don’t know where to start, consider the TikTok Ads advertising service below.

What is Tiktok advertising?

Dịch vụ quảng cáo TikTok

TikTok Ads entail utilizing the social media platform TikTok to execute marketing campaigns and advertise specific products or brands. TikTok Ads empowers users to create and share short-form video content that is unique and creatively engaging, thereby reaching potential customers.

Advertising on TikTok is deployed to promote brands, products/services, and drive traffic to businesses’ websites or applications. Typically lasting between 15-30 seconds, TikTok ads encompass textual elements, images, sound effects, and music.

The TikTok platform also offers advanced targeting options such as location-based targeting, interest-based targeting, and demographic targeting. TikTok advertising enables businesses to optimize costs and achieve a higher return on investment (ROI).

Benefits of running Tiktok advertisements

TikTok serves as an exceptional social media platform for businesses to enhance brand visibility through specialized video advertising campaigns.

Below are 6 primary reasons why your business should consider initiating and running media marketing campaigns on TikTok:

  1. Vast and Loyal Audience: TikTok boasts a colossal base of loyal viewers, offering immense potential for brand exposure.

  2. Access and Collaboration with Influencers: Gain access to and collaborate with prominent influencers operating within your industry, leveraging their influence for brand promotion.

  3. Cost-Effective Advertising: Optimize advertising costs effectively on TikTok, ensuring maximum return on investment.

  4. Diverse Ad Formats: Explore a plethora of advertising formats to suit your marketing objectives, ensuring creative flexibility.

  5. Targeting Options: Benefit from a wide array of targeting options on TikTok, allowing precise audience segmentation based on demographics, interests, and behaviors.

  6. Measurable Results: Enjoy the ability to measure and analyze campaign performance comprehensively, facilitating data-driven decision-making.

TikTok advertising Process at WIFIM JSC

Step 1: Set up an advertising account
 
Step 2: Analyze advertising products and services
 
Step 3: Prepare advertising content
 
Step 4: Set up advertising content
 
Step 5: Analyze, optimize, and report advertising campaigns

Quotation for TikTok Advertising service at WIFIM JSC

The cost of TikTok advertising services can vary based on several variables, such as target audience, ad format, geographic location, and ad duration.

For instance, cost-per-impression advertising may start at a few hundred dong per day for a certain number of impressions, while cost-per-action advertising may start at a few thousand dong per action.

Job Group

Job Description Tiktok Setup Package Tiktok ADS mini package Basic Tiktok Package Standard Tiktok Package The Ultimate Tiktok Package Tiktok VIP Package Tiktok Performance Package
Service information
 Proposed budget < 20,000,000 / Month < 40,000,000 / Month <60,000,000 / Month <100,000,000 / Month <150,000,000 / Month >150,000,000 / Month by campaign
Service Fee 2,000,000 4,000,000 6,000,000 8,000,000 12,000,000 17,000,000 by campaign
Set up (if any)
 Set up advertising account Personal statement (check account, add visa) Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2
Set Upload BM account (register BM, link personal account, add card) X-2 Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2
Install Pixel Tik Tok (required has BM) X-2 Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2
Support for handling account errors Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2
Analysis
 Analyze the products and services you want to advertise X-2 Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2
Create an advertising strategy, X-2 Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2
Prepare content
 Advertising Video Production Support (If any) ) Max 1 Simple Video Max 2 simple videos Max. 5 simple videos Max. 8 simple videos Max. 8 simple videos Max. 8 simple videos Check circle 2
Deployment time Maximum 5 Days Max 1 Month Max 1 Month Max 1 Month Max 1 Month Max 1 Month Check circle 2
Set up automatic posting schedule at Tik Tok golden hour Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2
Ad setup
 Diverse forms of advertising deployment X-2 Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2
Deployment time Maximum 5 Days Max 1 Month Max 1 Month Max 1 Month Max 1 Month Max 1 Month Check circle 2
Advertising Campaign Management 1 Campaign Max 4 Campaigns Max 8 Campaigns Max 12 Campaigns Max 20 Campaigns Max 30 Campaigns Check circle 2
Advertising Budget Pay directly to Tik Tok Pay directly to Tik Tok Pay directly to Tik Tok Pay directly to Tik Tok Pay directly to Tik Tok Pay directly to Tik Tok Check circle 2
Set up ads based on finalized information X-2 Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2
Set up information receiving form X-2 Basic By campaign By campaign By campaign By campaign Check circle 2
Report Analysis
 Advertising effectiveness analysis report X-2 Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2
Advertising optimization suggestions X-2 Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2
Check campaign optimization X-2 Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2 Check circle 2

The entire budget will be 100% loaded to Tik Tok to run Tik Tok Ads. Customers pay the exact advertising cost that Tik Tok charges + service fees.

Why do businesses need to run Tiktok ads?

Reach young customer groups

You may notice that content creators from Generation Z on TikTok are typically young individuals ranging from ages 16 to 25. This is because users from the Millennial, Gen Z, and Gen X generations constitute the majority of the platform’s audience. Therefore, TikTok advertising services can assist businesses in reaching a broader spectrum of potential customers compared to before.

Opportunity to reach new customer segment

TikTok offers businesses a prime opportunity to connect with new customer segments. With its diverse user base spanning different demographics and interests, particularly appealing to Generation Z, the platform enables targeted advertising campaigns that reach previously untapped audiences. Leveraging TikTok’s algorithm-driven content discovery, businesses can effectively capture the attention of potential customers, driving brand awareness and expanding their customer base with minimal effort.

Effective with low cost

If you’re concerned about advertising costs, TikTok continues to support small businesses through its special “Back to Business” program, with a global credit limit of $100 million. Subsequently, each user will have a credit line of $300 from the aforementioned fund to create advertisements.

In line with current digital trends

Due to TikTok’s vast user base and hundreds of millions of downloads annually, aligning with it is a smart decision. With low competition and significant user engagement, it represents a lucrative industry. Moreover, TikTok advertising services extend beyond traditional formats, offering flexibility in selecting the best advertising company based on one’s budget.

Short, themed videos are inherently captivating, accessible to all demographics and locations, making them another effective advertising format on TikTok.

What are the strategies of using Tiktok Ads?

TikTok challenge with hashtag

This is a form of advertising on TikTok aimed at catching trends with hashtag-related themes. This feature can be used for free by anyone to kickstart a new trend. Typically, influential individuals (such as singers, actors, etc.) share on their accounts to initiate a trend for their followers.

The paid version of this feature allows users to showcase banner ads introducing challenges appearing in the TikTok Explore section and link to the brand’s homepage or a list of challenge-related videos. Views, clicks on banners, views on hashtag pages, newly created videos, and video interactions are used to assess the effectiveness of this advertising format on TikTok.

Collaborative Promotion

TikTok advertising services also display images on news websites and other advertising networks, functioning in a similar manner. For larger brands and companies, TikTok allocates specific impressions, prime ad placement, and creative ad formats. You can bundle these displays with preferential rates, and the total cost is determined by the number of impressions units you need to purchase. This method of ordering is available exclusively through TikTok Sales or TikTok Partner Agencies.

Regional brand advertising

Businesses can segment their target market, set advertising objectives, and establish specific budgets when using TikTok advertising services by categorizing their advertising groups. Depending on the company’s display requirements, the chosen ad placements can be in the News Feed, Pangle, Automatic, or TikTok homepage.

Targeted Advertising

While TikTok’s targeting options are currently more limited compared to Facebook, you can still focus your advertising efforts on specific audiences based on interests such as education, travel, beauty & personal care, fashion & accessories, pets, music & movies & TV, social issues, gaming, entertainment, sports, and technology.

Brand promotion

TikTok’s brand takeover advertising service is a type of ad that appears as soon as users open the TikTok app. The ad video will start playing after approximately 3 to 5 seconds.

Subsequently, TikTok users will be directed to connect to another website or app. Currently, brand takeover ads are only allowed once per day for a marketer.

Post-Roll Ads

At the end of each TikTok video is an in-feed data source ad. This ad, lasting between 5 to 15 seconds, will play. A user action button will appear after 9 seconds of the ad playing. When TikTok users click on this button, they will be immediately redirected to a specific website or app. Users also have the option to skip the ad entirely.

Due to its cost-effectiveness and suitability for small businesses and retailers, this TikTok advertising service is quite popular.

What can WIFIM JSC bring to our customers?

Team of specialized staff

We possess a team of professionally trained marketing experts, specializing in both general marketing practices and TikTok advertising services specifically. Additionally, our meticulously selected personnel create a professional working environment, ensuring high-quality service delivery to our clients.

With a young and dynamic team that stays updated on the latest TikTok trends and can create content based on current events, we are able to produce engaging materials that help businesses attract a large target market.

Pricing

Expertise, technology, and high-quality content, combined with the benefits of running campaigns through agency accounts, ensure effectiveness and precise targeting.

Customers can save both money and effort to the greatest extent possible. To satisfy our clients, we consistently provide professional and efficient TikTok advertising services.

Prestigious

WIFIM JSC adheres to a systematic process and consistently meets client objectives. To ensure clients are well-informed about project progress, we meticulously follow the established procedures and provide daily reports.